Google Links

Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

Clarify context for the concept.
Generate concept.
Consult on concept.
Adjust and refine concept.
- Determine advantages and disadvantages of different approaches based on consultation, creativity and operational feasibility.
- Evaluate concept and select final approach to meet the desired outcome.
Develop concept to pre-operational stage.
- Develop specifications or initial plans for the implementation of the concept, including information on resources, technical and other operational requirements.
- Present or communicate specifications or plans to relevant parties for approval, funding or endorsement.

Required Skills

Required skills

reportproposal writing skills

networks and stakeholders in the relevant areas of the arts

communication skills in relation to consulting with others on concepts and ideas

research and analytical skills

Required knowledge

indepth industry knowledge of the relevant area of the arts

technical knowledge sufficient to inform realistic concept development to a preoperational stage

appropriate ways of documenting different types of arts conceptsproposals

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Critical aspects for assessment and evidence required to demonstrate competency in this unit

The following evidence is critical to the judgement of competence in this unit

development of a concept for an arts organisation or project which meets overall objectives

communication skills demonstrated through effective consultation processes

Context of and specific resources for assessment

The assessment context must provide for

practical demonstration of skills through the development of a concept for an arts organisation or project to meet a specific industry need

consultationinteraction with others to reflect the communication aspects of this unit

Method of assessment

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge and might include

evaluation of concept proposals and specifications developed by the candidate

evaluation of reports prepared by the candidate detailing approaches to concept development challenges faced and how these were addressed

case studies to assess ability to apply the concept development process to different situations and contexts

review of portfolios of evidence

third party workplace reports of performance by the candidate

Assessment methods should closely reflect workplace demands eg literacy and the needs of particular groups eg people with disabilities and people who may have literacy or numeracy difficulties such as speakers of languages other than English remote communities and those with interrupted schooling

Assessment of this unit requires access to the materials resources and equipment needed to develop concepts eg relevant documentation

Range Statement


The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Concepts may be developed for a wide range of purposes within an arts context including:	administration creative policy exhibitions festivals funding sources management structures marketing approaches public programs the creation of an arts organisation.

Concept constraints may relate to:	community context financial or other resource constraints philosophy/vision of the organisation profit requirements technical feasibility timing.

Appropriate formats for proposals may include:	briefs reports submissions for funding technical specifications.

Key stakeholders may include:	boards or committees existing staff or management financial contributors to the organisation government representatives nominations or representatives from other organisations policy makers potential audience groups potential exhibitors or user groups reference groups.

Consultation strategy may include:	advertising discussions distribution of policy documents/reports internal communications interviewing mail outs presentations press releases telephone campaigns.